Writing Tools to Sharpen Your eLearning Course

## Introduction

Writing Tools are tools that you can use to improve the quality of your eLearning course. You can use these tools to make your course more engaging, more effective, and more fun.

In this chapter, you will learn how to use a variety of writing tools. You will learn about the different types of tools, and how they can be used to improve your writing skills.

## What is a writing tool?

A writing tool is a tool that you use to help you write. A writing tool can be anything from a pen and paper, to a computer program, or even an app on your phone. Writing tools help you to write faster, more effectively, and in a way that is more enjoyable for you. Writing Tools can help you improve your grammar, spelling, and sentence structure. They can also help you learn new writing skills, such as how to write a research paper, or how to organize your thoughts into a coherent and well-written piece of writing.

## Types of Writing Tools

There are many different kinds of tools for writing. In this section, we will introduce you to some of the most common types of writing tool. We will also give you some examples of how you might use each type of tool.

## Pen and Paper

Pen and paper are the most basic type of tools that we use to write. Pen and paper have been around for a very long time, and they are still very popular. They are also one of the cheapest and easiest writing tools to use.

When you write on a piece of paper with a pen, you are using a pen. When you write with a pencil, you’re using a pencil. Pencils and pens come in many different shapes, sizes, and colors. They also come with many different features. For example, some pens and pencils can be sharpened, and some can be erased. Some pencils have erasers on the end of the pencil, while others have eraser on the side. Pens also come in a wide variety of colors, including black, blue, green, red, purple, and yellow. Pens can also have different tips. Some pens have a fine tip, while some have a broad tip.

You can use a pen or pencil to write on paper, on a whiteboard, or on a computer screen. You might also use a pencil or pen to draw pictures, or to doodle.

## Computer Programs

Computer programs are a type of software that is used to help people write. Computer programs are used to make it easier for people to write, and to help them write in a more effective and efficient way. There are many types of computer programs. Some of these programs are free, and others are paid for. Some programs are designed to help with grammar and spelling, while other programs focus on helping you organize your writing into a more coherent and effective piece of work.

Some of the more popular computer programs for writing are Microsoft Word, Google Docs, and Scrivener. These are just a few of the many different programs that are available. You should be able to find a program that will work for you, and that you will be comfortable using. If you are looking for a free program, you might want to check out Scribble. Scribble is a free, easy to use program that is available on both iOS and Android devices. It allows you to create and edit your writing on the go, and you can share your work with your friends and family on social media platforms. It’s a great way to get started with writing, and it’s free!

## Microsoft Word

Microsoft Word is the most popular word processing program in the world. Microsoft Word is used by millions of people around the world every day. It is a very popular program because it makes it easy to create, edit, and share your writing. You don’t need to be a writer to use Microsoft Word. You just need to know how to read and write in English. If you want to learn more about Microsoft Word and how it works, check out this Microsoft Word for Beginners Guide.

## Google Documents

Google Docs is another popular writing program. It has a lot of the same features that Microsoft Word has, but it is a lot easier to use than Microsoft Word because it is free. It also has many of the features that you might find on a word processor, like spell check, grammar check, and the ability to create a table of contents for your document. If your school or organization has a Google account, you can access your Google documents from any computer, tablet, or mobile device. You also have the option to share your documents with your family and friends on Google+. You can read more about Google documents in this Google Documents Guide.

## Examples of Writing tools

Now that you have learned about the types of different writing tools, let’s take a look at a few examples of some of these tools in action. We’ll start with a simple example, and then we’ll move on to a more complex example.

In this example, we are going to look at how to use a simple writing tool, a pencil and paper. We’re going to start by looking at a simple sentence, and we’ll then look at some different ways that you can write this sentence on paper. Let’s start with the simple sentence: “I like writing.”

Let’s look at this sentence in a few different ways. First, we can look at the sentence by itself. We can also look at it in the context of the rest of the paragraph. Finally, we’ll look at what the sentence means, and what it tells us about the person who wrote it.

1. Look at the Sentence by Itself

The first thing that we need to do is to read the sentence. The first thing we notice about the sentence is that it has a subject and a verb. The subject is “I,” and the verb is “like.” The subject of a sentence is the person or thing that is doing the action. The verb is the action that the subject is doing. The sentence tells us that “I” like writing. The word “like” is the verb, and “writing” is what the subject does.

2. Read the Paragraph in Context

When we read the paragraph in context, we see that the paragraph is talking about the writer. The writer is telling us that he or she likes writing. We know that the writer is a person because the writer uses the pronoun “I.” We also know that this person is a boy or girl because the word “boy” or “girl” is used in the sentence, “I am a boy.” The writer also says that they like writing, so we know that they are a person who likes to write.

An Ultimate Guide To Write A Design Proposal

## Introduction

A design proposal is a document that describes a proposed solution to a design problem.

Design proposals are an important part of the design process, and are used to:

1. Communicate ideas to stakeholders.

2. Convince stakeholders of the merits of a design solution.

3. Get buy-in from stakeholders on a design.

4. Get stakeholders on board with a design before starting to implement it.

5. Document the design decisions that have been made so far.

6. Document a design so that it can be reused in the future.

7. Provide a starting point for a design review.

8. Identify gaps in a design that need to be addressed before the design can be considered complete.

9. Make sure that a design is technically feasible.

10. Give stakeholders an idea of how much work a design will entail.

11. Help stakeholders understand the trade-offs between different design solutions.

12. Provide the basis for a proof of concept.

13. Get stakeholder feedback.

14. Get feedback on the design itself.

15. Get a feel for how stakeholders will react to the design.

## What is a Design Problem?

The design problem is the problem that the design is trying to solve. The design problem can be described as a set of requirements, constraints, and/or constraints. The problem can also be described in terms of the business problem that needs to be solved. The business problem is often the reason why the design problem exists in the first place. It is important to keep in mind that the problem is not the same as the solution. The solution is the design that is being proposed to solve the problem. A good design proposal will describe both the problem as well as the proposed solution in a way that is clear, concise, and to-the-point. A design proposal that does not describe the problem clearly will be difficult to understand and will not be useful to stakeholders who are trying to make a decision on whether to accept or reject the design proposal.

## Why Are Design Proposals Important?

– Communication: Design proposals are a great way to communicate ideas and get stakeholders on the same page. Design proposals can be used to communicate the following types of ideas.

– Requirements: Requirements can be communicated in a number of different ways, but the most common way is through the use of a requirements document. A requirements document is a list of requirements that describes what the product should be able to do. A well-written requirements document will be concise, clear, and easy to read. It will also be easy to understand what the requirements are, and why they are important to the business. Requirements are often the most difficult part of a project to communicate to stakeholders because they are abstract concepts that are difficult to describe in words. The use of design proposals can help to make the requirements more concrete, and make them easier to understand by stakeholders.

– Constraints: Constraints are things that are outside the scope of the project, but that must be taken into account when designing the project. For example, the project may have a budget constraint, which means that the project can only spend a certain amount of money on the project before the project has to be cancelled. A constraint can be a requirement, but it is more likely to be a constraint because it is something that cannot be changed once the project is underway. Constraint-driven design is a way of designing a project that takes into account the constraints that are imposed by the project’s budget, schedule, scope, and other constraints. Designing the project in a constraint-driven way can help the project to be completed on time, within budget, and with the desired scope. Designers can use design proposals to communicate constraints to stakeholders so that the stakeholders can understand how the constraints will affect the design of the product.

– Design Decisions: A design decision is a decision that has been made about how the project will be designed. Design decisions can be made at any time during the project lifecycle, but they are usually made early in the project so that they do not have to be revisited later on in the lifecycle. A designer will make a lot of design decisions early on in a project, and it is important that these decisions are documented so that stakeholders can see what decisions have already been made, and what decisions are still to be made. This way, stakeholders can make an informed decision about whether or not they are comfortable with the decisions that are already being made. It also helps to make sure that the right decisions are being made, because if the wrong decisions are made early on, it will be much more difficult to change them later on.

– Stakeholder Feedback: Stakeholder feedback is feedback that is given by stakeholders to the project team. This feedback can come in the form of questions, comments, or concerns. Stakeholders can provide feedback in a variety of ways, such as by email, phone, or face-to-face. Feedback is important because it helps the stakeholders to understand the project better, and helps the team to make better design decisions. It can also help the stakeholders make informed decisions about whether they want to accept the design proposals that are being presented to them.

Reasons Why Writing is Important in UDesign

## Writing is important because:

1. It makes you a better designer. Writing is an integral part of the design process. It’s how we communicate with each other, and it’s also how we reflect on our work.

2. Writing is a skill that you can learn. You don’t have to be a professional writer to be able to write well, and you don’t need to have years of experience to become a better writer. Writing is something you can practice and get better at over time, just like any other skill.

3. You can use writing to improve the quality of your design. When you write about your design, you get a better understanding of what you’re trying to achieve. You can use that understanding to iterate on your design and make it better over time.

4. When you write, you can share your work with other people. Sharing your work is a great way to get feedback on it, and to learn from other people’s work. It can also be a way to start a conversation about your work, which can lead to even more feedback and learning.

5. Your writing can help you build a community around your work. If you’re working on a design system, you’ll probably have a lot of different people working on different parts of the system. If you can write about the work you’re doing in a way that other people can understand, then you can help other people who are working on the same system. This can make it easier for them to collaborate on their work, and can help them learn from each other’s work as well.

6. If you’re not writing, you’re missing out on a huge opportunity to improve your design skills. There’s no better way to learn about design than by writing about it. You’ll learn a lot about how to write about design, and how to communicate with other designers, which will help you become a more effective designer in the future.

7. Even if you’re writing for yourself, it’s still important to write. It’s easy to get caught up in the day-to-day minutiae of your work and forget about the bigger picture. Writing helps you to step back and look at your work from a different perspective. It helps you see the big picture, and think about how your work fits into the bigger context of the project as a whole. Writing can also help you to think about things that you might not have thought about before, and give you new ideas about how you can make your work even better.

## Write About What You Know

One of the best ways to improve as a designer is to learn more about the things you want to design. When you’re learning about a new subject, you have to start with the basics, and that means writing about what you already know. This is especially true when it comes to writing about design. You need to start by learning about the fundamentals of design, like typography, color, and layout, before you can start writing about how those things can be used to create a better design system. Writing about design is a lot like learning a new language, and the best way to do that is to start from the beginning.

## Get Feedback

Getting feedback is an important part of any design process, and writing is no different. You should get feedback from as many different people as you can, and as early in the process as possible. Getting feedback from people who know more about your project than you do is especially important, because they can give you advice that you wouldn’t have thought of on your own. You also need to be open to feedback, and be willing to change your work based on what other people tell you. You might not agree with all of the feedback you get, but that’s okay. The goal isn’t to get everyone to agree with you, the goal is to get as many people as possible to tell you what they think, and then to use that feedback to make your design better.

You can get feedback in a number of different ways. One of the easiest ways is to ask your friends and family for feedback. They might not know as much about design as you do, but they can still give you some good advice. They can also give you feedback on your writing, which you can use to help you make your writing better. You could also reach out to other designers and ask them for feedback, or ask them to read your writing and give their thoughts on it. The important thing is that you get as much feedback as possible, because the more feedback you have, the better your design will be. [Read more about asking for feedback.

An Ultimate Guide to Improve Your Business Email Writing

## Introduction

Email marketing is one of the most effective ways to reach out to your target audience. It is a cost-effective way to communicate with your customers and prospects.

However, it is not as simple as sending an email. You have to make sure that you are reaching out to the right people at the right time with the right message. If you don’t, you’ll end up wasting your time and money. You’d rather spend it on other things, right?

In this article, I’m going to share with you some of the best practices that you can use to improve your business email writing. These tips are based on my experience as a business owner and a copywriter. Hopefully, they will help you to write more effective emails in the long run.

## What is email marketing?

In simple words, email marketing is the act of sending emails to your customers, prospects, and potential leads. It’s also known as e-mail marketing, electronic mail marketing, or simply email marketing. Email marketing can be a great way to promote your products and services. It can also be used to build relationships with your existing customers, generate leads, and increase your sales.

## Benefits of Email Marketing

There are a lot of benefits of email marketing:

– Cost-effective: Email marketing is a very cost-efficient way to get in touch with your audience. You can send emails to as many people as you want for a very low cost. You only have to pay for the time and effort that you put into writing the emails and the cost of the emails themselves.

If you are using an autoresponder, you can also track the open and click rates of your emails. You will be able to see how many people opened your emails and how many clicked on the links in the emails. This will give you a good idea of how effective your emails are. You may want to tweak your emails to make them more effective in the future. For example, if you are sending out emails to a list of people who are interested in your product or service, you may not want to send out too many emails in a short period of time. Instead, you should send out emails at a slower pace. This way, people will have time to read your emails before they unsubscribe from your list. This is also a good way to build trust and rapport with your readers. If your readers trust you, they are more likely to buy from you. This also means that you will have a higher chance of getting more sales from your email marketing campaigns.

– Targeted: You can use email marketing to target specific groups of people. This can be done by segmenting your email list into different groups based on their interests, demographics, location, and other factors. This allows you to send emails that are more relevant to the people that you want to reach. This means that your emails will be more effective and you will get better results from your marketing campaign. You should segment your lists based on the following factors:

– Interests: If you know the interests of your audience, then you can segment your list based on those interests. For instance, if your audience is interested in the latest fashion trends, you could send them emails about the latest trends in fashion. You could also segment your audience based on demographics such as gender, age, and location. This would allow you to target your audience in a more effective way.

– Demographics: Your audience can be segmented based on demographic data such as age, gender, occupation, marital status, and so on. This makes it easier for you to reach the right audience. If, for example, you are trying to reach women between the ages of 25 and 35, then it would be easier to segment your email lists by gender and age.

– Location: It is also possible to target people based on where they are located. This could be a city, state, country, or even a specific region. This gives you the opportunity to reach people that are in the same area as you are. This helps you to build rapport and trust with people in your area. If people are more familiar with you and your business in their area, then they are likely to trust you more and be more interested in what you have to say. This, in turn, makes it more likely that they will buy your products or services.

– Reach: With email marketing, you have the ability to reach more people than you could with other forms of marketing such as social media marketing, search engine optimization (SEO), and other traditional forms of advertising. You don’t have to limit your marketing campaigns to just your website or your social media accounts. You also have the option of reaching people through their email inboxes. This increases your reach and the number of people you can reach at the same time. It also makes your emails more effective as you can send them at a faster pace.

– Relationship building: When you send emails, you build a relationship with your customers. You are able to connect with them on a more personal level and build a rapport with them. This builds trust and gives you a better chance of converting them into your customers or clients.

## How to write effective emails

Writing effective emails is not as difficult as it may seem. You just have to follow a few simple steps. Here are some tips for writing effective emails:

1. Know your audience: Before you start writing your emails, it is important that you know who you are writing to. If you don’t know who your readers are, then how will you know what to say to them?

2. Keep it simple: Make sure that you keep your emails short and simple. You do not have to write a novel in every email that you send out. Keep your emails simple and to the point. Your readers will appreciate that you are taking the time to write to them. They will also appreciate the time that you have taken to send them an email.

3. Make it personal: Try to personalize your emails as much as possible.

Want to stay motivated? Set better work goals (plus 10 examples)

Best Online Gantt Chart Software

24 examples of professional goals

1. Gain an internship

with a large company in your industry can be a great opportunity. With an internship, you can learn important industry skills, practices and methods and increase your professional network. You can also gain valuable experience to add to your resume, which can make you a more appealing candidate when you begin your job search. Try looking for local internships through laborer’s unions, job programs or local universities.

2. Increase your core skills

Consider what your core skills are in your job, as well as the soft and hard skills you can’t perform your job without. You can increase and enhance those skills through classes, mentors or internships. You can also use personal time to pursue new core skills to increase your employability. For example, an attorney might read books on law to increase their understanding of why certain laws are in place and how they work.

3. Grow your professional network

Growing your professional network can help you form important connections in your industry. Consider focusing on attending industry or work-related events, such as seminars, training sessions and casual gatherings. Try to make connections online through professional networking sites or email lists.

4. Advance in your company

Advancing in your company can mean moving to a position you feel is better suited to your skills, but it’s not necessarily a leadership position. You might want to move to a parallel position within the company in a different department or to a position that allows more creative freedom. You can think about when and why you want to advance and what skills or steps you need to reach that goal.

5. Obtain higher credentials

in your industry, which can create new employment and salary opportunities. For example, if you already have a bachelor’s degree in civil engineering, you can pursue a master’s degree to become a professor at the local university. Higher credentials also can help establish industry credibility.

6. Earn a higher salary

Many professionals work toward obtaining a higher salary. Earning more money can help you become more financially secure and confident in your position. Consider what your ideal salary is, what your current salary is and how you can work towards achieving your ideal salary, whether at your current job or in a new position.

7. Pursue a different career

You might want to pursue an entirely different career as your main professional goal. You could find greater satisfaction and happiness in a new career, as well as a higher salary and more opportunities. Consider what your ideal career is and how you can reach it from your current job. Consider reaching out to professional connections you have in other industries to see whether they might be a good fit for you.

8. Become an expert in your field

Becoming an expert in your field can provide many opportunities for employment and additional opportunities as a consultant or freelancer. Consider what credentials or experience current industry experts hold and how you can obtain those credentials. You can consider a mentorship from industry professionals to learn more about what industry leaders do daily.

9. Obtain a leadership position

Obtaining a leadership position can help you enhance your teamwork, collaboration and leadership skills and establish your credibility in the industry. Consider what type of leadership position you want and how you might reach that position. It’s important to determine whether the company you work for offers such opportunities or if you might need to pursue a career change.

10. Win an award in your industry

Winning an industry award can bring you notoriety with industry experts, increase your employability and establish your credentials as an industry expert. For example, winning an award as an interior designer can make you more recognizable and lead to more job opportunities. Awards differ by industry, but obtaining an award can require patience, skill and innovation. Consider where your industry might need innovation and apply your skills to that need.

11. Learn a new industry tool

Advancing technology often provides new and innovative tools for industries. Learning one of these new tools can give you a competitive advantage over other job candidates and may allow you to earn a higher salary. Consider the latest industry technology and pursue opportunities to learn more about it or how to use these tools.

12. Use your skills to start a business

Some professionals include starting a business as their primary career goals. If you think you have strong leadership skills, you can apply them and other industry skills to start your own business. Owning your own business can give you more creative freedom over your career path, help you earn a higher salary and provide a more flexible work schedule.

Why are goals so important?


1. They’re measurable

Setting goals can quantify or evaluate your growth. The SMART goal method, discussed in detail below, is one of many ways to track how you’re doing and where you might need to improve. Without measuring, you won’t know if you’re meeting goals or falling short. Measurable goals allow you to see when you need to reduce them into steps to make them more attainable.

2. They provide vision

What do you wish to learn? To achieve? Where do you want to be next month, next year? Goals are a wonderful way to help build your personal and professional mindsets, your physical skills, and more.

3. They provide clarity

Most people have a list of daily, weekly, monthly goals. But life is messy, and your goals can be easily forgotten or pushed aside. To stay focused on what you want to achieve, try using a whiteboard or online platform to outline your goals.

4. They help you stand out

If you set goals, you’ll achieve dreams. That’s bigger than completing the bare minimum responsibilities, and people will notice. Plus, when you hit your goals, you’ll be more confident.

improve influence - half size

How to set up goals


First things first: there’s no right or wrong way to set and achieve your goals. It all depends on your preferences and what works best for you. Regardless, clearly outlining what you’re striving toward is a great start.

S: Specific

M: Measurable

A: Attainable

Although pushing yourself to do better isn’t bad, your goals should be achievable. Developing plans too far out of reach isn’t healthy and can stir up negative feelings and attitudes. Setting goals should keep you inspired and working hard for yourself or your team, not discourage you.

R: Relevant

Your ambitions should be purposeful and suitable to your career and professional environment. If what you want to achieve isn’t in line with what you can achieve, maybe you need a career change.

T: Time-bound

Establishing a time frame to achieve your goals will help you work harder and smarter, and see results quicker. This also gives you a marker on the calendar so you can access whether or not you’ve achieved a goal. This gives you an opportunity to recalibrate as needed.

Looking back at what you’ve already accomplished can serve as a good source of motivation as you consider your SMART goals. Ask yourself why you set goals in the past, and if achieving them led to positive changes in your life. Asking these questions will boost your well-being and give you the necessary push to start.

Carving out some time to reflect about what you desire in life currently and later on will give you the room to explore and decide what path and what types of goals are best for you.



Motivational Quotes for students

Education is the most powerful weapon which can help you to change your entire life, read these education quotes to find out more.

Quotes for Students Who Want To Have the Best Year Ever

As a student, it’s easy to get bombarded and stressed out over assignments, studying, tests, etc. The secret to having the best year ever begins with having the right mindset. This mindset is rooted in the values of excellence in education and service. Education as a value focuses on learning and growing as a leader. Enjoy these excellent student quotes to help you strengthen your own Everyday Power on your academic path towards success.

Each day, offers the opportunity to gain new insights, expand one’s knowledge, and create innovative solutions. Education is an exploratory process of imagining, innovating, and developing ideas. Service provides an opportunity to combine education and action by making an impact in the global community.

20 Awesome Motivational Quotes for Students Success

This is not just a motivational quote for students’ success but one that everyone needs to apply in life. We often go behind bigger things and forget how little things can make a difference. If getting a good grade in all the subjects is your target, start with getting an A on one paper or one unit test. Ace one lesson and then go for the whole subject. If you don’t have the supplies to make your project look fancy, put in your efforts, do your research, and give it all you got in order to make it a great project from your end. The idea is not to be better than others but to be better than who you were yesterday.

This is one of the most important motivational quotes to study hard. It is a quote for success. More often than not, one failure brings down the spirits of students. A single exam or failure does not define who you are. The moment you give up on yourself and stop working hard because you faced a defeat, that’s when you are truly defeated. Your failure begins when you refuse to get up. Always remember that there’s nothing that you cannot achieve if you work for it. For instance, the pandemic brought the world to a standstill. It was a setback. However, people were quick to come up with solutions and strategies. Online classes and virtual classes became a way of life, we saw people coming together by staying apart.

If you are looking for motivational quotes for students’ success, this one is especially for you. You don’t have to hurry. Take things slowly, at your own pace. You don’t have to be in a race and become someone else. All you have to do is never stop trusting yourself and never stop growing and evolving.

Sir Abdul Kalam’s life in itself is a motivation for students and everyone. This is a very powerful motivational quote for students’ success. A small lifestyle and habit change can make a huge difference in your life. It might be how many hours you study, when you wake up or when you go to sleep, the books you read, it can be anything. But make sure you are doing something that will be beneficial to you in the future.

This is a very apt motivational quote for students because students often end up giving up on themselves and their dreams due to self-doubt and apprehension. You don’t have to doubt yourself; you just have to keep getting better at what you do.

This motivational quote from Eliot pushes everyone to go the mile to achieve great things. If you are afraid to go beyond the limit, you will always be in a box. Take risks and show the world what you are capable of.

8.“When you are doing any work, do not think of anything beyond. Do it as worship. As the highest worship and devote your whole life to it for the time being.– Swami Vivekananda

This quote underlines the importance of commitment and devotion to the work that you do. Be it a simple assignment or a class test, give it your best. Don’t let your mind be distracted and you are the only one who can stop yourself from being distracted.

When you fail an exam, that’s not the end of life. It just means that you have to put in a little more effort than the last time. It is just a passing moment and does not define you. Study harder and make a comeback. We have discussed in detail about intrinsic motivation and extrinsic motivation in one of our previous blogs, read it here.

If you are apprehensive about doing something or not appearing for an exam in the fear that you will score fewer marks, you are just ensuring your failure. Never be afraid to take a new step. As discussed in the beginning, everything starts with the decision to try.

You can’t expect yourself to be the best on the very first day. You have to work for it and gain it through passion and commitment. If you are bad at Maths, do more sums and problems until you master it. Do your best and do not worry about the results.

Your education is an asset that no one can take away from you. It is not money that you should aim for, it is quality education. That is what will take you to places; the willingness to learn and the need to grow.

Always have a vision of what you want to achieve and what you want to become. When you lack motivation, think about that vision and you will win in life. These quotes for students’ motivation help you stay focused. It also makes one understand that no matter how many motivational thoughts for students you read, ultimately, you have to put in the effort to succeed.

The quote is self-explanatory. Everyone needs to apply this in life. No matter how defeated you think you are, you must always keep working on yourself and move forward. This is one of the most important motivational quotes for students and everyone else.

It is as simple as that. If you can dream about passing that exam, you can definitely do it. If you are dreaming to get into that college, you can. No one is saying that it might be easy, but it is definitely possible.



6 Powerful and Effective Ways to Communicate Better in Relationships

How couples can improve their communication

5 Easy Ways To Communicate Better in Your Relationship

I’m sure you’ve heard this saying before: communication is the key 🔑 to any relationship. It sounds cliché but it’s true. I think it’s really easy to tell people that communication is important in a healthy relationship but it’s not as easy to explain how to communicate. And if we’re never taught how to use this key, then we’ll never be able to open the door to healthy communication.

Communication is defined as a lot of things but my favorite definition includes, “the successful conveying or sharing of ideas and feelings”. I always say I’m a great talker, but I have to also be an equally great listener in order to be a great communicator. Communication is about expressing yourself in a healthy way, listening to your partner when they are doing the same, and really hearing and absorbing what the other person has to say.

Below are 5 tips for communicating better in your relationship:

1. Ask Open-Ended Questions

5 Easy Ways To Communicate Better in Your Relationships Learn 2

Communication is not just about talking about each other’s days and saying what you had to eat for lunch. It’s about being able to dig deep and get to know this person as well as you can. It’s not always easy to dig deep, especially for those who have never been comfortable talking about their feelings. And it’s not necessary to make every conversation a heart to heart.

There are ways to do this without pressuring your S.O. to spill their deepest secrets. For example, i nstead of asking yes or no questions like “Did you have a good day?” try asking more open-ended questions like, “How was your day?” Yes, they may respond with a brief non-answer (“good”, “fine”, “the same”), but asking open-ended questions gives them an opportunity to share more if they choose to. Keep in mind that not everyone opens up very easily. Be patient with your partner if they are not sharing all the time. We set boundaries around our emotions and everyone’s boundaries are different. So, be mindful and respectful of their emotional boundaries, and they should be equally mindful and respectful of yours.

Ultimately, the more you get to know your S.O. on a deeper level, the more open and honest you may be with each other. And honesty breeds trust, which are two very important pillars of a healthy relationship (hint: communication is another super important pillar!).

Make friends with your anger

How to communicate with your partner without fighting

Lots of people are raised to avoid expressing any anger or upset feelings. If you grew up in a family where anger was only expressed in passive aggressive ways or if you grew up with a parent who expressed anger in scary, out of control ways, you might avoid expressing anger. These early associations make it difficult to separate the healthy emotion of anger from the unhealthy expressions of anger.

When it comes to relationships, anger tends to get a bad rap. but All people experience anger sometimes, so learning how to express it effectively in your relationship is a key communication skill.

Anger is frequently referred to as a “secondary” emotion, because it often comes in response to another feeling, like sadness, hurt, fear or anxiety. This means that when you’re angry, it’s worth pausing to take a deep breath and check in with yourself to see what you might be feeling in addition to your anger.

Taking time to check in with your feelings lets you share the full range of emotions with your partner, not just your anger. It gives your partner the opportunity to understand you better and have empathy for how you’re feeling, rather than just responding to your anger with defensiveness.

Saying something like “I’ve been wanting to talk with you about what happened this morning. I’ve been feeling angry about it, but now I also see my feelings were hurt when you walked away from me in the middle of our conversation and then left without saying goodbye” is more likely to receive an empathetic response than “I can’t believe the way you left this morning when I was trying to talk to you! Why do you always have to be such a jerk?”

Skill 3: Keep stress in check

How many times have you felt stressed during a disagreement with your spouse, kids, boss, friends, or coworkers and then said or done something you later regretted? If you can quickly relieve stress and return to a calm state, you’ll not only avoid such regrets, but in many cases you’ll also help to calm the other person as well. It’s only when you’re in a calm, relaxed state that you’ll be able to know whether the situation requires a response, or whether the other person’s signals indicate it would be better to remain silent.

In situations such as a job interview, business presentation, high-pressure meeting, or introduction to a loved one’s family, for example, it’s important to manage your emotions, think on your feet, and effectively communicate under pressure.

Communicate effectively by staying calm under pressure
Use stalling tactics to give yourself time to think. Ask for a question to be repeated or for clarification of a statement before you respond.
Pause to collect your thoughts. Silence isn’t necessarily a bad thing—pausing can make you seem more in control than rushing your response.
Make one point and provide an example or supporting piece of information. If your response is too long or you waffle about a number of points, you risk losing the listener’s interest. Follow one point with an example and then gauge the listener’s reaction to tell if you should make a second point.
Deliver your words clearly. In many cases, how you say something can be as important as what you say. Speak clearly, maintain an even tone, and make eye contact. Keep your body language relaxed and open.
Wrap up with a summary and then stop. Summarize your response and then stop talking, even if it leaves a silence in the room. You don’t have to fill the silence by continuing to talk.

Quick stress relief for effective communication

When a conversation starts to get heated, you need something quick and immediate to bring down the emotional intensity. By learning to quickly reduce stress in the moment, you can safely take stock of any strong emotions you’re experiencing, regulate your feelings, and behave appropriately.

Recognize when you’re becoming stressed. Your body will let you know if you’re stressed as you communicate. Are your muscles or stomach tight? Are your hands clenched? Is your breath shallow? Are you “forgetting” to breathe?

Bring your senses to the rescue. The best way to rapidly and reliably relieve stress is through the senses—sight, sound, touch, taste, smell—or movement. For example, you could pop a peppermint in your mouth, squeeze a stress ball in your pocket, take a few deep breaths, clench and relax your muscles, or simply recall a soothing, sensory-rich image. Each person responds differently to sensory input, so you need to find a coping mechanism that is soothing to you.

Look for humor in the situation. When used appropriately, humor is a great way to relieve stress when communicating. When you or those around you start taking things too seriously, find a way to lighten the mood by sharing a joke or an amusing story.

Be willing to compromise. Sometimes, if you can both bend a little, you’ll be able to find a happy middle ground that reduces the stress levels for everyone concerned. If you realize that the other person cares much more about an issue than you do, compromise may be easier for you and a good investment for the future of the relationship.

Agree to disagree, if necessary, and take time away from the situation so everyone can calm down. Go for a stroll outside if possible, or spend a few minutes meditating. Physical movement or finding a quiet place to regain your balance can quickly reduce stress.

Skill 4: Assert yourself

Direct, assertive expression makes for clear communication and can help boost your self-esteem and decision-making skills. Being assertive means expressing your thoughts, feelings, and needs in an open and honest way, while standing up for yourself and respecting others. It does NOT mean being hostile, aggressive, or demanding. Effective communication is always about understanding the other person, not about winning an argument or forcing your opinions on others.

To improve your assertiveness:
Value yourself and your options. They are as important as anyone else’s.
Know your needs and wants. Learn to express them without infringing on the rights of others
Express negative thoughts in a positive way. It’s okay to be angry, but you must remain respectful as well.
Receive feedback positively. Accept compliments graciously, learn from your mistakes, ask for help when needed.
Learn to say “no.” Know your limits and don’t let others take advantage of you. Look for alternatives so everyone feels good about the outcome.

Developing assertive communication techniques

Empathetic assertion conveys sensitivity to the other person. First, recognize the other person’s situation or feelings, then state your needs or opinion. “I know you’ve been very busy at work, but I want you to make time for us as well.”

Escalating assertion can be employed when your first attempts are not successful. You become increasingly firm as time progresses, which may include outlining consequences if your needs are not met. For example, “If you don’t abide by the contract, I’ll be forced to pursue legal action.”

Practice assertiveness in lower risk situations to help build up your confidence. Or ask friends or family if you can practice assertiveness techniques on them first.

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ICO platform

CoreStarter is a cross-chain fundraising IDO and INO launchpad with an NFT marketplace built on Solana Blockchain. CoreStarter is connecting early-stage Crypto projects and investors through blockchain-based decentralized services. Led by a seasoned team of developers with years of experience in software and smart contract development, CoreStarter ensures top-level security. Moreover, with the decentralized launchpad, investors need to not worry about the authenticity of the projects as they undergo rigorous selection criteria by CoreStarter’s team of experts to manually check the authenticity of projects. Basic checks like code quality, tokenomics, company KYC, market value, present needs, or demand of concept are extensively carried out to determine the highest quality of projects.

ICO List of Best New Initial Coin Offerings

All information is intended for informational purposes. Top ICO List does not provide investment, financial, or legal advice. Your continued use of our website is subject to our TERMS OF SERVICE. Top ICO List receives a payment for listing tokens.





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What is Top ICO List?

Since 2017 Top ICO List has offered cryptocurrency investors all the newest, hottest and best Initial Coin Offering (ICOs), also known as ICO Coin. There are lots ICO listing websites available in the internet but most of them are not regularly updated. Top ICO List collects all the quality Active, Pre & Upcoming ICO’s. Tokens that get listed pay a small listing fee to pay for servers and other costs. We are hiring remote workers via WorkFromHomeJobs for programming and social media marketing positions.

Gold and silver ICO listings are sponsored placements offered to selected high quality ICOs, but just because an ICO has a Gold or a Silver status doesn’t mean it’s necessarily better than the other ICO coins in our ico listing.


The next frontier in community driven value – Auto locking LP to enable contract driven passive rewards. Simply hold the token to join the journey and reap the rewards. Every transaction incurs this fee of 10% to the benefit of all, of which: 5% are distributed among all diamond hands holders. 5% are locked away in the liquidity pool, to create a steadily rising price floor. Anti whale trades, transactions (sell/buy) that trade more than 0.05% of the total supply will be rejected. The Liquidity of PinkMoon (45% of total supply) will be locked at launch with Unicrypt. The contract owner has been renounced, leaving the contract trustless for the community. Community driven & fair launch. Dev burned all team tokens and participated in the fair launch with everyone else. PinkMoon holders will receive more and more power to steer the project. Holding to get allocations and vote for your favorite IDOs as well.

Minswap is a multi-pool decentralized exchange on Cardano. Swap tokens with minimal cost, minimal time and maximal convenience. No private investment or VC allocation. MIN tokens are fairly distributed to the community with 21.5% allocation to core team and development funds. MIN tokens are rewarded to liquidity providers who stake their liquidity pool tokens. If it is your key, it is your money. Participating in the market without ever leaving your wallet. Supporting new projects in Cardano ecosystem with Initial DEX Offering (IDO) and Initial Farm Offering (IFO). Anybody can list tokens without permission. Anybody can trade tokens without KYC. All trading fees go directly to liquidity providers. MIN token holder vote democratically on protocol changes. With ERC-20 Converter, users can trade Ethereum tokens at much lower fees. Minswap supports the SPOs by a community-oriented ADA delegation policy and Fair Initial Stake Offering.


TrustPad is a decentralized multi-chain fundraising platform enabling projects to raise capital and promise safety to early stage investors. Stake TrustPad tokens to get priority-access to promising projects. Octane is a fully decentralized and rewarding limit order platform driven by a network of executors. The goal is to provide users a seamless experience of limit orders by removing the friction associated with the current platforms. Similar to play to earn models, users can execute to earn, creating a sustainable ecosystem where entrants into trading can learn more about the operations behind transactions and build their market knowledge. Flourishing Capital AI makes crypto investing simple and smart using deep analysis of real time market data. Trade like an experienced investor. Already integrated with Binance. The HUSL app enables musicians to create, curate, and sell NFT collectible items directly to their fans.

New era of capital funding for the future of defi. SAMURAI by CyberFi is a full suite decentralized cross-chain crowdfunding platform built for the evolution of DeFi. Forged with the knowledge of existing infrastructure of fundraising to propel projects in the right direction to gain global community growth. CyberFi mission is to create a user-friendly DeFi experience and add a new layer of features available. Users of our platform will experience zero-stress, automated DeFi trading and farming, smaller fees and tools for Impermanent Loss mitigation. A multi-product ecosystem of automation products enhancing the DeFi experience. Our Trading Platform will bring users the functionality of centralized exchanges to DEXs and exchange liquidity pools. Use Price Triggers to automate your trading and protect yourself from DeFi volatility. Our Automation System will feature multiple complex actions across farming, staking, Liquidity Pools, and LP tokens available for automation.


Propel your DeFi project, attract the right investors and community, and unravel the power of DeFi. We are extremely excited to announce that Fanadise is the first project that will be conducting its IDO with Poolz’s new risk-free IDO model in place. We can bet that no DeFi launchpad has gone to this extent to ensure the safety and security of its community members. We’ve promised you since the very beginning of Poolz that our community is our primary focus and we’ve kept delivering on that promise time and again. Since Poolz inception, we have continuously simplified & improved the IDO participation process so our users can easily become active investors across DeFi projects. For every 250 $POOLZ you lock on the platform, you will earn one lottery ticket that offers you a chance to win an allocation. Once you’ve connected your wallet, you must lock your $POOLZ tokens.

The KickPad IDO platform helps bring quality DeFi projects to the public. Either stake or hold KickPad tokens to get access to launchpad allocations. To help quality project teams kickstart their projects. This project’s motivation is represented by the ongoing scams and rug pulls that are presently destroying the potential of decentralized finance. KickPad intends to bridge investors closer to a safer crypto experience. To do this, the team has mainly two goals, which are to make DeFi safer and more straightforward, as well as democratizing and equalizing IDO launches for the casual crypto investor. A presale and liquidity-locking platform on Binance Smart Chain. The smart contracts automatically add and lock liquidity after the presale is over, reducing rug pulls and increasing investor confidence. KickPad’s goal is to minimize rug pull, maximize security, and primarily creating a better DeFi experience for everyone.


ICO platform

Initial public offerings of stock raise money for companies that are becoming public and result in the distribution of shares of the company’s stock to investors. For ICOs, crypto companies raise funds through the sales of coins or tokens. In both cases, investors are bullish, whether about the company or the cryptocurrency, and invest based on some belief that the asset’s value will increase over time.

Vanywhere (VANY)

How an Initial Coin Offering (ICO) Works


Alongside structuring the ICO, the crypto project usually creates a white paper, which it makes available to potential investors via a new website dedicated to the token. The promoters of the project use their white paper to explain important information related to the ICO:

The project releases the white paper as part of its ICO campaign, which it designs to encourage enthusiasts and supporters of the project buy some of the project’s tokens. Investors can generally use fiat or digital currency to buy the new tokens, and it’s increasingly common for investors to pay using other forms of crypto such as Bitcoin or Ethereum. These newly issued tokens are similar to shares of stock sold to investors during an IPO.

If the money raised in an ICO is less than the minimum amount required by the ICO’s criteria, then all of the money may be returned to the project’s investors. The ICO would then be deemed unsuccessful. If the funding requirements are met within the specified time period, then the money raised is spent in pursuit of the project’s goals.

Who Can Launch an ICO?

But this lack of regulation also means that someone might do whatever it takes to make you believe they have a legitimate ICO—and then abscond with the money. Of all the possible avenues of funding, an ICO is probably one of the easiest to set up as a scam.

If you’re really set on buying into a new ICO that you heard about, make sure to do your homework. The first thing is to make sure the people putting up the ICO are real and accountable. One key thing to look for is the product’s leads’ history with crypto or blockchain. If it seems the project doesn’t involve anyone with relevant, easily verified experience, that’s a red flag.

Famous actors and entertainers like Steven Seagal also sometimes encourage their followers to invest in a hot new ICO. Boxing superstar Floyd Mayweather Jr. and music mogul DJ Khaled once promoted Centra Tech, an ICO that raised $30 million at the end of 2017. Centra Tech was ultimately deemed a scam in court, resulting in the two celebrities settling charges with U.S. regulators, plus three Centra Tech founders pleading guilty to ICO fraud.

Even if anyone can establish and launch an ICO, that doesn’t mean that everyone should. If you are thinking about organizing an initial coin offering, ask yourself if your business would substantially benefit from an ICO.

White Label ICO Development

White Label ICO Development is one of the best ways to start and launch a business domain into the digital space. There are many ways to start an ICO launch platform, but the easy and instant way to do this is the White label method. The Whitelabel solutions are a market-ready platform that is easily and readily available for the business platform for the launch of their ICO. This method designs the ICO in a very perfect manner and the White label ICO development platform is sent through multiple test runs to launch a perfect ICO for the business entity. There are various methods to launch an ICO but the White label ICO development is the cost-effective and instant way to launch the platform. This is a perfect and flexible solution for businesses because it is highly customizable based on the requirements of the business platforms. Everything is customizable, ranging from the logo to the functionalities, they are meticulously added to the Whitelabel dashboard domain.

Whitepaper Drafting

Roadmap & Strategy


Coin Development

Blockchain Integration


Pre ICO Launch Services

PR & Marketing



Technology Setup

Landing Page

ICO Customer Services

Smart Contract Setup

Blockexplorer Addon

exchange listing assistance

price volatility hedging service

blockchain software development

due diligence report and ico summary

The Initial coin offering is the best way to bring in funding for the business platforms. The ICO Launching Platform is a website where all the ICO coins are listed. This website will have a complete brief through of the project including each and every piece of documentation for the investors. Hence, it is turning out to be one of the best digital businesses in the digital space. The website gets money from the listing fee mechanism and it is very essential and perfect. Therefore, it is perfect for creating a business out of this concept. Hence, the business owner can get the Best ICO Launching Platform development by hiring a top-tier ICO Development Company and avail of their Best ICO Launch Platform development services.

Industry Applications For Blockchain Technology


ICO platform

Non va dimenticato, però, che dietro Ethereum non c’è stata soltanto l’ICO ma anche degli early investor. Il progetto si è realizzato prima di tutto grazie a loro . Ad esempio, Anthony Di Iorio, giovane finanziere di Toronto, si è messo a disposizione affittando la prima sede, una casa a Miami. Oppure, tra tutte le persone da citare, troviamo Gavin Wood, una delle menti tecnologiche dietro ad Ethereum, che ha scritto lo Yellow paper (Paper tecnico) e che ha sviluppato il concetto di virtual machine (EVM).

The Best ICO Development Company in the Market

Initial Coin Offering Development enables entrepreneurs to quickly raise funds for their promising projects or startups in the crypto sphere. Any company, mainly start-ups will require a considerable amount of funds to kick-start their venture and secure a place for themselves in the market. ICO development is a process in which companies raise capital by creating coins/tokens, and selling them in exchange for investment.

Blockchain App Factory, being an ICO development company among the earliest, consists of a team of developers with solid experience and encyclopedic knowledge in the field. We have gained mastery over helping several clients across the globe launch their ICO successfully and raise significant capital for their ventures. Our optimized ICO development solutions will set you up for success and help stay ahead of the competition in the market.Raise your Initial Coin offering with minimal steps and get guidance from our in-house Blockchain experts.

ICO Development Company

La ICO storica

Il meccanismo di raccolta creato alla base è molto interessante: i primi giorni ogni bitcoin dà la possibilità di ricevere 2.000 Ether, poi decresce progressivamente nei giorni a seguire fino ad arrivare a 1BTC = 1.337 ETH. Con questo sistema l’ICO ottiene la vendita di quasi 60.000.000 token.

Grazie all’ICO, Ethereum riesce a raccogliere 31.529 bitcoin per un valore di 18,4 milioni di dollari. Un aneddoto curioso è che non era stato stabilito alcun tetto minimo o massimo di raccolta, eppure si tratta del sesto progetto con la più alta raccolta fondi di tutti i tempi. In realtà sembra anche che il team di sviluppo della società abbia perso la maggior parte dei suoi ricavi a causa delle fluttuazioni del prezzo di bitcoin.


ICO sta per Initial Coin Offering, un’offerta iniziale di vendita al pubblico nel mondo delle criptovalute. Quando un progetto vuole lanciare la propria criptovaluta, può lanciare una ICO per attrarre investitori al proprio ecosistema.

Ethereum, il paradiso dei token

L’ICO rappresenta la fortuna di Ethereum non solo perché ne ha permesso il lancio, ma anche perché si tratta del primo caso di applicazione della sua blockchain, che è la più utilizzata per lanciare altre ICO. Grazie al token standard ERC-20 definito dalla Fondazione Ethereum, altri sviluppatori possono emettere le proprie versioni di questo token e raccogliere fondi con una ICO. In sostanza, il protocollo ERC20 è un modo efficace e riconosciuto per la creazione di nuovi token ed è stato seguito da diversi altri protocolli, sempre sulla piattaforma di Ethereum.
Dall’inizio del progetto, oltre 200.000 token ERC20 sono stati emessi sulla piattaforma.

Nella blockchain di Ethereum, invece di minare bitcoin, i nodi validatori lavorano per guadagnare Ether, un tipo di valuta che alimenta la rete. Oltre a essere una criptovaluta scambiabile e nativa, Ether è anche usato dagli sviluppatori di applicazioni per pagare le spese di transazione e i servizi sulla rete Ethereum.



Email analytics

See how many emails your team sends and receives every day. See how many people your team corresponds with, and the number of spam emails they receive. Drill down into any metric or figure by clicking on it to see a list of every individual email included in the calculation!

email marketing metric - conversion revenue aov

Team management

Add your team’s email accounts and compare email activity. Who sends the most emails? Who receives the most? See average email response time for each team member, emails sent, emails received, and more at a glance in a team table.

Email analytics team management

Email analytics round image

Visualize your team’s email activity in Gmail (including Google Workspace) and Outlook (including MS365) with email analytics. No software to install, no credit card required. See your email activity in less than 60 seconds!

What is EmailAnalytics?

And to make things super convenient for you, we send you a daily email activity report for you and your team, so you can easily stay informed of your team members’ activity every day. You’ll be amazed how it enables you to identify who your top performers are, re-balance workloads, and increase productivity!

How does it work?
How much does it cost?
Do you have access to or store my emails?
Does it work with Outlook?
Can my team members see their account metrics?
Is EmailAnalytics a Google-verified app?

Yes, we are! 😎 We’re Google-verified and have passed Google’s mandatory annual third-party app security audit. This security audit is required for any app that uses the Gmail API. Our security auditor is Leviathan Security Group.

Google Cloud Partner

What questions does EmailAnalytics help me answer?
I have a different question. Do you guys have a knowledge base?
What are some other general email analytics questions?

What is email analytics?

Email analytics is the method of tracking various statistics and metrics associated with email activity. Some common email analytics include number of emails sent and received over a given date range. Average email response time, click-through rate, response rate, and open rate are other common email metrics.

Does Gmail have analytics?

Gmail does not have an official analytics app, but it’s possible to access Gmail analytics through third-party software that integrates with your Gmail account. EmailAnalytics is the most advanced and highly-trusted Gmail analytics provider.

Does Outlook have email analytics?

Microsoft Outlook has a productivity analytics platform which includes basic email analytics, called Viva. It is available through the Office 365 cloud-based suite of productivity applications. However, to get advanced email analytics for Outlook, you will need to use EmailAnalytics.

How can I find my average email response time?

If you use Gmail or Google Workspace, you can use a third-party email analytics tool to calculate your average email response time (or that of your team). EmailAnalytics is a popular choice for this purpose.

Do you store my payment info?

No, we do not store any payment information in our servers; this is delegated to Stripe.com, which is a PCI-Compliant merchant services provider. All communication between our servers and Stripe is encrypted as well.

Do I need to train my employees how to use this? And will this slow down Gmail or Outlook?

There’s no software to install, so your Gmail or Outlook speed won’t be affected at all. EmailAnalytics works entirely and exclusively through the back-end (via the Gmail and Outlook API). In other words, we get our data directly from Gmail and Outlook’s servers, not yours.

And no, you don’t need to train employees how to use EmailAnalytics 😀 It’s a monitoring tool that is designed to help you visualize email activity. Neither you nor your team members need to do anything different; just continue emailing the way you normally do!

Is it hard to set up? Any software to install?
How are metrics calculated?
Will my team members know they’re being monitored?
Does it work with Google Workspace?
How do I monitor my employees’ email accounts?
How secure is my data?

Google Cloud Partner

How can I contact an EmailAnalytics representative?
Who uses EmailAnalytics?

Email Marketing Metrics

1. Clickthrough Rate

Clickthrough rate (CTR) is likely the first answer you’ll get when you ask an email marketer what metrics they track. It’s what I like to call the "day-to-day" email marketing metric, because it lets you easily calculate performance for every individual email you send. From there, you can track how your CTR changes over time.

How valuable is a clickthrough rate?

Clickthrough rate is a very important metric for all email marketers to be tracking, as it gives you direct insight into how many people on your list are engaging with your content and interested in learning more about your brand or your offer. Read this blog post to learn what a "good" clickthrough rate is, according to industry benchmarks.

2. Conversion Rate

After an email recipient has clicked through on your email, the next goal is typically to get them to convert on your offer — in other words, to take the action that your email has asked them to take. So if you’re sending an email to offer your audience the chance to download, say, a free ebook, you’d consider anyone who actually downloads that ebook to be a conversion.

Because your definition of a conversion is directly tied to the call-to-action in your email, and your call-to-action should be directly tied to the overall goal of your email marketing, conversion rate is one of the most important metrics for determining the extent to which you’re achieving your goals. (We’ll discuss more specific goal-related metrics later.)

In order to measure conversion rate on your emails, you’ll need to integrate your email platform and your web analytics. You can do this by creating unique tracking URLs for your email links that identify the source of the click as coming from a specific email campaign.

How valuable is your conversion rate?

Free Email Metrics Tracker

Use this template to document, track, and analyze your email KPIs.

3. Bounce Rate

Soft bounces are the result of a temporary problem with a valid email address, such as a full inbox or a problem with the recipient’s server. The recipient’s server may hold these emails for delivery once the problem clears up, or you may try re-sending your email message to soft bounces.

Hard bounces are the result of an invalid, closed, or non-existent email address, and these emails will never be successfully delivered. You should immediately remove hard bounce addresses from your email list, because internet service providers (ISPs) use bounce rates as one of the key factors to determine an email sender’s reputation.


How valuable is a bounce rate?

While a bounce rate doesn’t directly link to your goals, you should still look at it to make sure there are no deep issues with your emails. Having too many hard bounces can make your company look like a spammer in the eyes of an ISP. Read this blog post to learn more about the difference between hard and soft bounces.

4. List Growth Rate

Aside from the call-to-action metrics (CTR, conversion rates), you’ll also want to be keeping tabs on your list growth and loss. Of course, you should be aiming to grow your list in order to extend your reach, expand your audience, and position yourself as an industry thought leader.

How valuable is your list growth rate?

5. Email Sharing/Forwarding Rate

Why? Because this is how you generate new contacts. The folks on your email list are already in your database. So while conversion is still a primary focus, this doesn’t help you attract new leads. Encourage your readers to pass along your email to a friend or colleague if they found the content useful, and start tracking how many new people you can add to your database this way. Read this blog post for tips on getting people to forward your emails.

Why Email Sharing and Forwarding Rates Are Valuable

6. Overall ROI

As with every marketing channel, you should be able to determine the overall ROI of your email marketing. If you haven’t yet, set up an SLA system whereby you assign different values to various types of leads based on their likelihood to generate revenue for your company.

How valuable is ROI?

How many of each of these types of leads did you generate via email marketing? How does this translate to potential revenue? Actual revenue? These are the types of metrics that will help you show your boss and your sales team how valuable email marketing is as a channel that drives real, tangible results.

7. Open Rate

Most email marketers are still bent over backwards trying to optimize their subject lines for higher open rates. While this can have a positive impact — and more opens are a great thing — they really should be focused on optimizing their clickthrough rates, instead.

The fact of the matter is that open rate is actually a very misleading metric for a few reasons. Most importantly, an email is only counted as "opened" if the recipient also receives the images embedded in that message. And a large percentage of your email users likely have image-blocking enabled on their email client. This means that even if they open the email, they won’t be included in your open rate, making it an inaccurate and unreliable metric for marketers, as it underreports on your true numbers.

How valuable is your email open rate?

You can get some value out of open rate as a metric if you use it as a comparative metric. For instance, if you compare the open rates of this week’s email send to last week’s email send (both to the same lists) it might give you some insight since the variables are somewhat controlled.

8. Unsubscribe Rate

As with open rate, the unsubscribe rate isn’t a reliable picture of the health of your email list. Many subscribers who are tired of receiving email messages from your brand won’t bother to go through the formal unsubscribe process. They’ll just stop opening, reading, and clicking on your email messages.

That’s why it’s much more effective to measure subscriber engagement by clickthrough rates and conversion rates. From there, you can keep an eye out on unengaged subscribers so you can consider removing them at some point, like we went over earlier.

How valuable is an unsubscribe rate?

Useful reports

There are two major reports that will tell you most of what you need to know about your emailing, including both deliverability performance and campaign performance. These reports were created in Exponea, but you should be able to recreate them in the analytics program of your choice.

Email domain report

The first one is the email domain report , which shows you metrics for specific recipient domains. This will help you see any deliverability issues with a particular mailbox provider – and you can use open rate variance metric here. If a certain provider shows 30% lower open rate than the other, this is most likely due to bad inbox placement. Similarly, if there is any spike for soft bounces or hard bounces, you should look into what is causing those issues.

email analytics - domain report

Campaign report

The second perspective, which uses mostly the same set of metrics in a different format, is the campaign report. You can get this report by using the previous Email domain report, but in rows, you should use “campaign > campaign_name” instead of “email_domain”. You can also add “campaign > subject” as an extra row, in case you want to see the subject lines used, or if you tested various subject lines.

Soft bounce / bounce report

If you spot any problems in the campaign / email domain report, you can use the following report to investigate further. This will help you understand where soft or hard bounces are coming from: is it bad email list health or is your content being blocked?

email analytics - bounce report

Open and click time report

To help you understand when customers are opening or clicking on your emails, and whether this is in line with their usual shopping time, you can build the following report. You will see most of the opens and clicks happen after sending the campaign, but you might find out that this isn’t when your customers typically do their shopping. You can then use optimal send time prediction to manage this for you, or manually adjust the campaign launch times.

email analytics - open click purchase report

email analytics - click purchase report

Here you could benefit from using optimal send time prediction, as this would make sure every customer receives an email at their optimal time. If this prediction isn’t available to you, you can also use this for the segmentation of morning and evening shoppers, and send campaigns at two different times for these two segments.


Email analytics

Email analytics—and analytics in general—are some of the most powerful tools available to the modern business owner. They can show you what content is working and what isn’t, allowing you to focus on successful content instead of putting days, weeks, or even months of work into content that doesn’t grow your business.

What is email analytics? Socketlabs email analytics 101

How to Use Email Analytics to Improve Your Campaigns: The Ultimate Guide

One of the most common mistakes business owners make is continually producing content with no regard for their analytics. This is a huge mistake because studying your data, especially your email analytics, can help you create more effective marketing campaigns and even improve your products/services.

Analytics is a systematic way of tracking data over time. In the marketing world, this data typically relates to customer behavior. Business owners with an online presence have three main types of analytics they can work with:

  • Social media analytics – Often provided by the platforms themselves, these analytics tools track how people interact with your social media accounts. These statistics include data such as views, shares, and comments both on individual posts and your overall profiles.
  • Website analytics – These analytics show you how many people visit your website, how long they stay on your site, and how many pages they look at before they leave your site. WordPress users typically use plugins like Jetpack or MonsterInsights for these analytics, or Google Analytics.
  • Email analytics – These analytics are tracked by your email marketing service. They tend to look at things like how many people open your emails. Some services also offer advanced analytics tools like heat maps, which track the parts of your newsletter that get the most interaction.

Subscribe rate

Where to view this information: There are two ways to figure this out in MailPoet. First, you can head to the “Lists” area. Next to each of your lists, you’ll see subscribe and unsubscribe numbers:

How to use email analytics: MailPoet Lists area

To see how well your signup forms are performing, go to the “Forms” area of MailPoet. Beside each form listing, you can see the number of people who have subscribed using that form. You can get even more detailed information by using a lead generation tool like OptinMonster, which lets you track detailed statistics for individual signup forms.

Unsubscribe rate

Where to view this information: There are two ways to see your unsubscribe numbers. To view overall unsubscribe rates, head to the “Lists” area of MailPoet. Here, you’ll see the number of people who have unsubscribed from each list. You can turn this into a percentage with a numbers-to-percentages calculator.

How to use email analytics: viewing subscribe/unsubscribe rates in MailPoet

To view how many people unsubscribed after receiving a specific campaign, go to the “Emails” area of MailPoet and click on the numbers listed under “Opened, Clicked”. This will open a page where you can view more detailed analytics, including the number of unsubscribes.

How to use email analytics: MailPoet Campaign Analytics page

What your unsubscribe rate tells you: Some turnover is normal, but a high unsubscribe rate means your content isn’t lining up with what your audience wants. A sharp drop in subscribers after a specific email also indicates that your audience disliked that content.

Open rate

Where to view this information: In MailPoet, you’ll be able to see the open rate for an email campaign listed beside the campaign’s title in the “Emails” area. You can click on the number listed for more information.

How to use email analytics: MailPoet Emails area, with an arrow highlighting the area for Open and Click rates

What your open rate tells you: A high open rate (over 20%) tells you that your content is resonating with your audience. If your open rate is highly variable, this tells you that only some of your campaigns are effective.

Click rate

Bounce rate

Where to view this information: In MailPoet, you can view hard bounces by going to “Subscribers” and looking at the “Bounced” category. This category tracks hard bounces and addresses that have bounced over 10 times in one week.

How to use email analytics: Subscribers area of MailPoet, with 'Bounced' selected from the menu

How to use your email analytics

1. Schedule time to check your numbers

Make an appointment with yourself at the end of each month to look at your email analytics. Track the most important numbers—the statistics we discussed in the last section of this guide—in a spreadsheet. List both numbers for individual emails and the overall numbers.

2. Reflect on your numbers

3. Refine your customer profiles

Customer profiles are tools to help you understand your audience. To do this, you create a fictional person who represents a specific segment of your existing or potential audience. Every business should have a minimum of three profiles to work with:

If your product or service appeals to several different groups of people, you may also want to create multiple profiles in each category. For example, if you sell high quality cookware, you might want to create one “best customer” profile for young adults moving into their first home and another profile for stay at home moms.

Over time, you can use the data in your email analytics to add new categories to these profiles. For example, you might want to add categories for products/services most often reviewed by your best customers.

In some instances, you’ll want to create entirely new customer profiles. For example, if you run a major lead generation campaign and get several hundred new subscribers in a specific part of the world, you might want to create a profile to represent them.

4. Improve your lead generation

MailPoet signup form editor

Lead generation campaigns are marketing campaigns designed to funnel people from your website and/or social media platforms to your email list. These campaigns can be simple, like putting a form in the sidebar of your website, or complex, like a multi-network social media campaign.

  • Use multiple types of signup forms. Specifically, consider adding a pop up or slide-in form that appears when your audience performs a certain action, like finishing an article on your site. MailPoet makes it easy to create several types of signup forms, with templates optimized for every format.
  • Create or refine your opt-in bonus. An opt-in bonus is a reward people get for joining your list. This can be a discount, an information product, a free consultation, or anything else related to your business. The key is to make sure that it helps your audience while also reinforcing your newsletter’s overall value.
  • Create or refine a landing page. A landing page is basically a sales page for your newsletter. You can create one easily with Elementor. If you already have one and it isn’t pulling in the numbers you want, your landing page might not be properly explaining the benefits of your newsletter. If the page looks great, you might not be sharing it in enough places, which brings us nicely to the next point:
  • Automate newsletter promotions. Create automated posts advertising your landing page on social media. Include a link to your landing page in your social media profiles and contributor bios. Write a standardized “join my email list” message you can post at the end of articles or pages. Add a “sign up” option to the checkout process if you sell ecommerce products. Make marketing your newsletter as effortless as possible.
  • Ask for referrals. Consider adding a message saying “Enjoyed this newsletter? Recommend it to a friend” to your newsletters. You can use the free Share Link Generator to create links that will share your landing page (or an online version of your newsletter) on Facebook, Twitter, LinkedIn, Pinterest, and email.

5. Refine your content

Once you’ve got a handle on the numbers and you’ve updated your customer profiles, you can use this to shape your content. There are a couple of layers to this: optimizing your overall marketing strategy and refining individual email campaigns.

Optimizing your overall marketing strategy

To do this, go back to the notes you made during the reflection step. Specifically, pay attention to the highest and lowest-performing content types. You might even want to pull up individual emails to get a better feel for the design, copy, and offers contained within those emails.

  • What makes certain content types more popular? Is the content itself more useful than other types of emails you send? Does the email template you use for specific content look better on mobile devices? Are you using more effective subject lines on certain emails?
  • Can you apply these lessons to other content types? For example, if shorter emails are more successful with your list, can you find ways to shorten all of your emails? Can you re-use design elements from one type of email in other emails? Is there an effective format for subject lines that can be applied to multiple email types?
  • Can you change your content plan to focus more on popular content types? For example, if you run an educational newsletter and “Quick Tips” perform better than longer lessons, can you switch to only publishing quick tips, with links to longer content on your site?
  • Can you introduce new content types? Are there ways you can expand your content to better serve your audience? Can you build on some of your popular content to create something new?

Important metrics in Gmail Analytics

Now that you know why is important to measure relevant data in your email, you should know what metrics matter the most in this evaluation. We have united all the relevant metrics for Support teams and Sales teams.

Customer support

Average email response time

The average email response time runs between the time that a customer sends you an email asking for help and the time the support team starts engaging with them. When it comes to email, the response time can be measured in minutes, hours, or even days. But always respect the fact that your customer expects an immediate reply.

Closed tickets by day

Monitoring the number of closed tickets each day helps to identify the capacity and efficiency of your support team. It’s simple math: if the number of tickets solved each day is less than the number of incoming issues, you have a problem. In case all the tickets that arrived on a specific day can be solved, it can also indicate that the support capacity is affected somehow.

Agents behavior

Measuring your agents’ performance at work is demanding to know how you can improve their methods. For example, you can see how each agent performs while solving tickets. If there are agents with a low performance it indicates that you should not only talk to them but offer training as well.

Sales pipeline

Metrics for sales teams influence directly on the performance of your business revenue, that’s why is so important to keep track of your sales channels. If email is one of them, having insights can be a lifesaver. The main email metrics to track for sales are Conversion Rate, Vendors Performance

Conversion rate

Number of Acquired Leads

Lead generation needs your attention, mostly because when it’s low something needs to be changed on the acquisition channels. You should be tracking how many leads you’ve captured in a certain period, to check what it is working or not.

Advanced Email Analytics Best Practices: What To Measure

Delivered Messages

Delivered messages as an email marketing metric sounds pretty straight forward, but you may be surprised at the complexities involved. Senders usually think that email delivery simply happens, without fault, when you hit the send button. While this is certainly the desired outcome, an email is not considered successfully delivered until the sending server has received a 250 response code from the recipient server ensuring delivery.

A delivered message email analytics report

Often, senders are shocked to find that there are tons of moving pieces that all must be perfectly aligned to successfully deliver high volume email. Starting with the actual email infrastructure itself, then considering the various mailbox provider rules and IP reputation management — there is a lot that could go wrong if you don’t know what you’re doing. To get a better understanding of how an email is actually delivered read our blog here , or to learn more about the different problems that occur within this delivery process, read our blog on SMTP error codes.

With advanced email analytics reporting, senders can get more information on what messages are not being delivered, and more importantly, why they aren’t being delivered. With this information, email senders can see how effective their email system is and what steps they need to take, if any, to improve their sending capabilities. If messages aren’t getting delivered as planned, email professionals, like those at SocketLabs , who have years of experience, will be able to analyze your data and easily diagnose any problems.

Opens and Clicks

Two important email marketing metrics to understand are opens and clicks. Opens are the amount of people who open your message, and clicks are the amount of recipients who click the links within your email. Obviously the higher your opens and clicks are, the better your email is performing.

The performance of your opens and clicks are a very good indicator of how your email is being interacted upon by your recipients. A poorly written subject line, bland and unrecognizable design, low quality email lists, and poor button placement are the most common causes of low opens and clicks.

An opens and clicks email marketing metrics chart

Using an email analytics report to measure opens and clicks can certainly point you in the right direction in terms of email design and copy. If you want to learn more about how to increase your opens and clicks, we’ve already covered the topic in a blog just for you!

Spam Complaints

Tracking your complaints is the quickest and easiest way to tell right away if your lists are poor quality and if your email content needs work. The lower the complaint rate, the better, meaning people are genuinely interested in the value your email provides.

The more relevant and organically sourced your email lists are, the better your email will perform and the better your deliverability will be. Email lists that perform the best are opt-in lists that are composed of people who actually want to receive your email. Sending to a purchased list will be the first reason your complaint rates are high.

If your lists are clean and you are still seeing high complaints, your next focus should be the quality of content and your delivery strategy. To learn more about producing content that is optimized for success, read our blog on what affects email delivery here.

Hard Bounces

Offering even more raw feedback on the quality of your email list is the hard bounce metric. A hard bounce is an email that has been permanently rejected due to something that occurred after making it to the recipient server. This will typically happen when the recipient email address is invalid. For example, maybe the domain name does not exist, the email is no longer active, or the recipient is simply unknown.

Tracking when and why your emails are bouncing will help you keep a closer eye on the overall performance of your email. High bounce rates should be taken care of immediately as this will quickly diminish your sender reputation and hurt your deliverability. To learn more about email bounces and how to reduce them, read our blog on email bounce rate here.

An email bounce rate email analytics report

SocketLabs StreamScore: A New Email Analytics Report

The SocketLabs StreamScore isn’t an individual email marketing metric like those mentioned previously. Rather, StreamScore is an advanced email analytics report that provides insight into a variety of qualitative email metrics designed to help clients better understand the quick and simple overall performance of their email through an aggregate score.


Email analytics

Zendesk Sell is a modern CRM that helps accelerate revenue for sales teams. And now with the Act-On integration, marketing and sales teams get unified access to multichannel marketing activities, buyer behavioral data and scoring, and an accelerated buyer pipeline.

How to get the most out of your Mailchimp reports

How to set up automated campaign reports in Mailchimp

If you want to receive automated campaign reports from Mailchimp, all you have to do is enable tracking. Then, our analytics reporting tools will take care of the heavy lifting and provide insight into how well your automated emails are doing as a series. You’ll also be able to view Mailchimp analytics on individual emails.

What is email analytics?

Email analytics provide valuable insights that allow you to identify what’s working for your business and refine campaigns that can be made even better. The data provided can sometimes be difficult to decipher, but you’ll always receive digestible, easy-to-read insights with our digital marketing reporting software.

Our analytics and reporting tools work by monitoring the engagement, growth, and revenue of your campaigns across different channels. This includes emails, social media ads, promo codes used, and so forth. As a result, you can gain a deeper understanding of what your customers like and continue creating content that fits their needs. Digital marketing reporting tools also allow you to see how your email campaigns compare to the competition. The best part is that you can do this without ever leaving the Mailchimp analytics dashboard.

How to do email analytics

Email analytics can be difficult to grasp, especially for small business owners who don’t know where to begin. However, it doesn’t have to be this way. With Mailchimp data analytics, you can start making more informed business decisions with reports packed with the necessary insights.

Our marketing reporting tools can provide email campaign, automation, landing page, and ad reports to ensure you get a comprehensive overview of your previous and ongoing campaigns. Each one will dive deep into different metrics. For instance, landing page reports will measure how well your landing pages are doing with views and clicks.

By using digital marketing analytics tools, you can develop an action plan based on the data you gather. Ultimately, reporting and analytics tools create a valuable opportunity to further enhance your marketing efforts and grow your business. Whether you want to segment customer data based on demographics or identify underperforming content, we’re here to help.

When to get analytics for email campaigns?

Our analytics reporting tools will start gathering data as soon as your email campaign is published and your audience begins engaging with it. Mailchimp’s reporting tools will also analyze data received from clicks, opens, and purchases. However, you may not be able to see the results of your campaign right away since some emails can take time to send and be delivered.

You can view a summary of your campaign’s performance by opening your email campaign report. The overview we provide includes crucial information that can influence your next campaign, such as the total order revenue earned, open rate, unsubscribed recipients, and more.

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Top email metrics to focus on

Let’s explore some of the top email marketing KPIs using a hypothetical small business undergoing some marketing optimization as an example. Let’s imagine an ecommerce business that also does live events to promote its products.

Their email list has recently reached 1,500. And after a good quarter, the owner has decided to expand its marketing budget to make room for hiring a freelance copywriter and graphic designer to create brand-appropriate communication.

Open rate

This email tracking metric records the percentage of emails that were actually opened by the recipient. An opened email means that something about the headline grabbed the recipient’s attention. So it’s good to know exactly which headlines got an opening click, and which didn’t.

Experts agree that the average person gets about 121 emails per day. Most of those don’t even get opened. If your marketing team has crafted a sales email subject line that actually inspires the recipient to open it, it’s worth trying to replicate that same angle and see if it gets the same result.

Up until now, our business owner has been writing their own email headlines and copy. Their last email campaign was sent out to all 1,500 subscribers. Of the emails sent out, 350 bounced back, and only 10 were opened.

At not even 1% open rate, this is a pretty poor performance for email marketing. With an open rate this low, it’s unlikely that this business was generating any meaningful revenue from its email marketing efforts.

With a new open rate of over 15%, our fake ecommerce business is now performing better than industry benchmarks for food and beverage. At the very least, this email engagement metric reveals that the copywriter’s headlines are resonating with the subscriber list.

Clickthrough rate

The clickthrough rate—or CTR—is the percentage of how many recipients clicked on a link contained in one of your marketing emails. This metric is excellent for measuring engagement—but at around 2-3%, average click-through rates are much lower than average open rates.

Marketing emails typically contain a call to action (CTA), which is a direction for the next step the recipient should take if they’re interested in the product or service. And usually, the CTA points to an embedded link that brings the recipient to another location, like an appointment schedule app or enrollment website.

Our online business has improved its email open rate to 15%, just by crafting better headlines. Let’s also say that the subscriber list has grown by 100. Now, the owner wants to improve the number of recipients taking the desired next step.

Throughout February, the owner has plans to send out a sequence of 3 emails advertising its exclusive Valentine’s Day live webinar. The email’s CTA—an embedded link—brings recipients to a page where they can reserve a place for two with a $10 deposit to hold their spot.

After the event takes place, the owner wants to know exactly what percentage of subscribers actually clicked the link and followed through to the form. They’ll calculate the clickthrough rate using this formula:

At about 4%, this clickthrough rate would actually be considered above average. When metrics fall above average like this, it’s wise to take note of whatever practices were going on at that time. Because if something is working, you need to be able to replicate it. A high click-through rate indicates that the copy and/or the visuals of the email were compelling enough to inspire further action.

Conversion rate

Your conversion rate is the percentage of people who not only opened your email and clicked through to the next step, but also performed the desired end result. That end result might be filling in a form to enroll for a free webinar or demo, or outright purchasing the product. If the subscriber ultimately performs the action the email was intended to inspire, then that’s considered a conversion.

Obviously, then, part of optimizing your emails is making sure that every single one has a clear call to action and specific desired end result. Tracking conversation rates isn’t as straightforward as open or click-through rates. That’s because what constitutes a conversion depends on the goals you assigned to each campaign.

In the example from above, our fake online ecommerce business sent a February email chain promoting its Valentine’s Day live virtual event. We already determined that 50 people clicked through and opened the enrollment form. Of those 50 who opened it, 30 filled it in. So now, the conversion rate formula looks like this:

The conversion rate is 2.4%. As the owner continues running marketing campaigns for similar events in the future, tracking conversion rate metrics will give a good indication of how well their subscribers are responding to the actual content being offered.

The best email analytics strategies

Here are some useful strategies for approaching and using email analysis to optimize your messaging. Keep in mind as you read these strategies that every subscriber base is different, and therefore some approaches may ring more true for some populations than for others. Consider your company’s unique buyer persona and ask yourself how well each strategy would apply to your process.

Organizations that send personalized, segmented and targeted email campaigns see 17% more revenue than marketers who don’t. This means you should be doing everything in your power to tailor your emails with names, titles, relevant interests, and other data that will say, “Hey! You know me!”

Think of your subscriber’s email inbox as a big party. You and all the other businesses stand in a corner trying to get the subscriber’s attention, which creates a whole lot of noise. Even something as simple as calling out the right name will help you stick out from the crowd. Using a good CRM will help you collect and access the kind of information you can use to personalize messaging. That way your emails can land in inboxes one step ahead of the others.

Whatever call to action you include in your emails, make sure the next step can be performed on a mobile device. Plus, make sure that the format and copy you’re using in your emails looks neat and well organized on a mobile device screen.

Additionally, when tracking your email analytics metrics, make sure to monitor engagement on mobile devices vs. engagement on computers. People spend a lot of time on their mobile devices, and if your marketing efforts aren’t including mobile usage, you could be missing out on clicks simply because you aren’t expanding your messaging to the right platforms.

Depending on your industry, there are different kinds of content you should add to your marketing campaigns to inspire higher email engagement metrics. You can have blogs, video tutorials, ebooks, podcasts, special offers, and more – all to entice your recipients to take some kind of action.

The more content you have, the more you can offer to your subscriber list and see which ones get the most interaction. You can then gauge the effectiveness of your content by running A/B tests and offering different kinds of content.

Even if you have a wealth of fascinating content, resist the temptation to throw it all out at once. The more data you have on how well your emails are performing, the better. But that doesn’t mean you should start cranking emails out just for the sake of collecting information to use for optimizing your emails.

If you go too far with sending out campaigns, you easily risk annoying your subscribers. Test out different intervals of sending emails, and take note of how often seems to be too often. Currently, one to two emails per week seems to be the goldilocks region. Fewer than that, and you could miss out on potential sales. More, and you risk ending up in the spam folder or unsubscribe list.

One of the best things you can do to boost optimization using analytics is to segment your subscribers. However you generate leads, you should be using your CRM to capture and store critical points of information about every contact. Then, you can use this data to segment lead populations according to things like interests, demographics, and locations. This lets you create even more targeting marketing campaigns, so that every communication you send resonates with the person it’s intended for.



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A charity sending a donor its self-published “Financial Report” pamphlet in response to a request for its audit is like a student sending their professor the grade they assigned themselves for the semester in lieu of turning i.

overseas aid

Best and Worst Charities for Your Donations

Editor’s Note: Consumer Reports has not updated the specific charities mentioned in this story since November 2019. If you’re looking for tips on choosing a charity, you can vet the charities you’re considering by checking the websites of the watchdog organizations mentioned here.

“You don’t want to choose a charity by the name alone, since your donation may go to a questionable group,” says Bennett Weiner, chief operating officer of the charity watchdog BBB Wise Giving Alliance. Some organizations may spend too much on administrative and fundraising costs or are outright scammers.

Vetting charities is especially important now because December is typically the largest month for giving. According to a recent report by the Blackbaud Institute for Philanthropic Impact, 17 percent of contributions were made during December last year.

By doing this vetting, you can feel more confident that the group you’re donating to deserves your support. Charities differ a lot in how much of the money they raise goes for programs instead of covering the expense of raising money.

To become accredited by the BBB Wise Giving Alliance, charities must meet 20 standards, including adequate board oversight and strong conflict-of-interest policies, as well as the requirement that they spend at least 65 percent of their total expenses on their charitable programs and no more than 35 percent of their total contributions on fundraising.

For example, CharityWatch gave the Disabled Veterans National Foundation, which spent only 4 percent on its programs, an F, while the National Military Family Association, which spent 82 percent, received an A.

We looked for a consensus among all three watchdogs. However, in some cases we included groups that were evaluated by just two. If a group was not accredited by the BBB Wise Giving Alliance, it was not included in our list of top-rated charities, although it may be included on our list of low-rated charities, which received poor grades from the other watchdogs.

Keep in mind that our table below is a partial list of high- and low-rated charities in only some categories. You can find more by going to the watchdogs’ websites directly—just enter a group’s name in the search box. CharityWatch is the only one of the three that requires visitors to make a donation for full access to its reports, although it provides a list of its top-rated charities and other useful information free of charge.

Be sure to check the charity’s own website for information about its mission, a list of the board of directors, and its latest financial reports. If the site doesn’t have those details, “it is sending you a message that the organization is not very transparent,” Weiner says. (Read more about vetting charity documents.)

Donate With Confidence

30 More Years of Keeping Charities Hones.

30 More Years of Keeping Charities Honest

CharityWatch Report on NRA and NRA Found.

CharityWatch Report on NRA and NRA Foundation

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Taxpayer Subsidized PPP Funds Went to Ch.

Taxpayer Subsidized PPP Funds Went to Charities with Failing Grades

Taxpayer Subsidized PPP Funds Went to Ch.

Taxpayer Subsidized PPP Funds Went to Charities with High Assets

Top-Rated Charities Providing Aid In Ukr.

Top-Rated Charities Providing Aid In Ukraine

St. Joseph’s Indian School: 25 Years of .

St. Joseph’s Indian School: 25 Years of No Accountability

Top-Rated Charities Providing Aid In Afg.

Top-Rated Charities Providing Aid In Afghanistan

Taking From The Hungry To Feed The Starv.

Taking From The Hungry To Feed The Starving: Crisis in Yemen

Donations Needed For Yemen & Afghanistan

Donations Needed For Yemen & Afghanistan

10 Tips For Giving in a Crisis

10 Tips For Giving in a Crisis

Welcome to CharityWatch

Welcome to CharityWatch

Top Charities

Top Compensation

Donating Tips

CharityWatch, founded in 1992 as the American Institute of Philanthropy (AIP), is America’s most independent, assertive charity watchdog. CharityWatch does not merely repeat what a charity reports using simplistic or automated formulas. We dive deep to let you know how efficiently a charity will use your donation to fund the programs you want to support. CharityWatch exposes nonprofit abuses and advocates for your interests as a donor.

Environment charities

environment charities


Greenpeace is a movement of people who are passionate about defending the natural world from destruction. They have a vision for a greener, healthier and more peaceful planet, one that can sustain life for generations to come.

Friends of the Earth

Rainforest Alliance

The Rainforest Alliance is an international non-profit organisation working to make responsible business the new normal to protect forests, improve the livelihoods of farmers and forest communities, promote their human rights, and help them mitigate and adapt to the climate crisis.

Ocean Conservancy

What happens to the ocean impacts all of us. Ocean Conservancy are tackling the greatest global challenges facing our ocean today, focussing on long-term solutions that promote a healthy ocean, abundant wildlife and thriving coastal communities.

The Wildlife Trust

The UK’s natural world is in steady decline and the Wildlife Trust is here to help tackle the climate and ecological emergency, whilst making nature part of life for everyone – creating a wilder future for wildlife and people.